Outdoor Digital Signage
There are plenty of challenges when applying outside digital signage but despite this more and more electronic screens are being built out to make the most of their higher audience numbers these outside digital advertising screens can generate. While the most obvious challenge for carrying a industrial grade LCD display outside is shielding it from the weather, and in particular rain, the problems connected with the sunlight can be equally as hard to overcome. Esprit Digital
The problem with the sunlight and outdoor electronic signage is the direct sunlight will often make the screen unreadable. Not only can sunlight cause glare (you should know what that’s like when you try and watch the TV at home during the summertime where quite often you’re forced to close the curtain to see the screen clearly) but even if there’s absolutely no glare in bright sunlight the screen will appear dim and hard to read. However there are ways to ensure the screen is as readable as you can when taken outside:
Ensuring you have the brightest kind of screen possible will go along way to ensuring that the screen is readable. The minimum screen brightness for any outside LCD display should be 800 nits but LCD using 1000+ nits are available and should be taken into account when looking to get into outdoor digital signage. It should also be mentioned that in general industrial screens have higher nit values and therefore are better suited for outdoor signage screens.
Preventing glare is accomplished in many of ways. Optical bondng, anti-reflective glass and tinting are just some options. Regrettably, whichever way you go on this there probably will be a few drop-off in brightness. Direct sunlight can cause more problems than just glare also. Screen burn can grow whether the sun is constantly on it either the outside digital screen should be turned off from the sun or some other remedy to prevent this screen burn should be considered like warming the screen .
Bespoke Outdoor Content
A great deal of content which works well in indoor locations doesn’t respond well to be taken outside. Use colours and designs which are more prominent in outdoor locations. There is often a lot of trial and error involved in this but assess what works and what doesn’t and you need to soon develop a teaser for designing content that’s suitable for outdoor electronic signage.